I’m not going to bore you with statistics, but suffice to say, marketing can turn your business around. It’s been proven time and time again by companies large and small that getting their name, their brand and their story in front of their demographic audience is a big boost for business.

One author whose ebook had sold a few hundred copies decided to sell it at half price on Groupon. In just a few days, thanks to the mass marketing potential of the esteemed daily deal site, he sold roughly 6,000 copies. It’s all about getting the word out there. And it starts with having a book!

I recently spoke at the annual conference of the American Society of Journalists and Authors (ASJA) on a ghostwriting panel. Some of our audience wanted to know more about ghostwriting as a craft, while others were interested in how a ghostwritten book could benefit them. We addressed both sides of the equation, especially the latter and ran nearly a half hour over the allotted time answering questions from the audience.

Most of the attendees, who were thinking about having projects written, were already aware of the benefits of having a book and how it could tremendously improve their businesses and/or careers. Experts in their field, such as a Forensic Psychiatrist who spoke to me after the panel, knew that a book could make him the g0-to guy for media inquiries. They knew that a book would lead to them sitting on panels and making TV, radio and webinar appearances. Others were aware that a book written about their company history, their expertise, their restaurant or whatever business they were in, could build upon their reputation and bring in more business. A book is a giant 50,000 word business card that doesn’t fit in the wallet but generates a hell of a lot of new founded respect.

A Whole New World

It’s not only about business. To steal a phrase from Disney (amazing marketers in their own right), I can’t help but think of a woman named Naomi Brunner, who was not promoting a company or her skills, but was instead championing a cause that was near and dear to her heart, deadbeat moms. Naomi’s goal was to have a book ghostwritten about moms who are deadbeat in their responsibilities as a parent, whether it means not paying their fair share of financial support to their children or being neglectful, physically abusive and totally irresponsible – deadbeats when it came to taking care of their children.

Her book (Deadbeat Moms) is written to spread the word that such neglect and abusive needs to stop, as she tells heart-wrenching stories of her own life and those from women she has known. I worked with Naomi on the book for roughly a year. It recently came out and her website www.deadbeatmomstories.com is abuzz with interest.

The point is, whether your book will market you as an expert, market your business, tell your story or help others, there is a reason why so many people want to write books – of course many of those people have neither the time nor the commitment to sit down and do the grunt work…the writing.

That’s where those of us on that ghostwriting panel explained that we can help. We can bring their messages to the forefront, using their voices, their information, their stories and speaking to their different audiences. Ultimately, we can help them – and you – market yourself, your business, your cause or tell your story in a very powerful way, through a book.

Tell me what you’d like to write about: rsmz@optonline.net

Let’s get the process started.