Tag Archives: Ghostwriter

11 Things to Know Before Working with a Ghostwriter (any ghostwriter).

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1. Ghostwriting is a collaborative process. This means involvement from both parties all the way through the process. If you provide a few ideas and have the ghostwriter go off to secretly do their magic, you might be left with a wonderful book – their book, not yours. You hire a ghostwriter to express your ideas for your audience in your tone and in your voice. 2. Know the genres in which the ghostwriter specializes. … Continue reading…

Clients from Hell or Knowing When to Say “No”

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I’ve been writing professionally for publishing houses, and ghostwriting for individual clients, for over 30 years. In that time, I’ve worked with a parade of engaging individuals, each of whom had a story to tell or a business to brand. I’m happy to say that I’ve enjoyed collaborating with most of my clients, and grateful that most have responded positively to my work. And then there is that unique breed of client that drives you … Continue reading…

Let’s Talk Ageism in the Workplace

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Are you sick of reading the great success stories about the 40 under 40, 30 under 30, 20 under 20 and a 13 year old that started a business, made a million dollars and is now a consultant? After all, he has a wealth of experience to share, before his bedtime, of course. I’m sick of ageism. It’s the one ism where discrimination is widely accepted, especially by those convinced that they will retire before … Continue reading…

Self Publishing– 5 Things You Should Know

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In recent years, the annual number of self-published books has surpassed the number of traditionally published books. Why? Because people are not just looking to profit directly from book sales. Instead, they want to market their businesses and their skills to gain new customers. They also want to tell stories, book speaking engagements, and make their mark on the world. Since most writers are not yet celebrities in their fields, and have not built the … Continue reading…

Alas, Content Marketing has Caught on

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Talking with Content Marketing guru Joe Pulizzi Ironically, in an age of trying to grab attention in 10 seconds or less, content marketing is making its mark largely due to the determination of people like Joe Pulizzi who heads up the Content Marketing Institute. Pulizzi started working in media at the time so many of us jumped into the dot.com bubble with great expectations. He saw the growing disconnect between traditional advertising and having a … Continue reading…

Why a Book?

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The New York Times says that 81% of people think they have a book in them, which is actually 75% who believe there is a book that they’d like to write 6% who actually believe there is am actual book inside of them. But seriously folks, in reality most people would like to write a book and/or open a restaurant. Since I have minimal knowledge of the restaurant business, let’s stick with the book idea. … Continue reading…

Self-Publishing: Platforms, Followers and Blogging, Oh My

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It wasn’t all that long ago that a good book proposal could lead to finding a literary agent who just might land you a potential deal from a publisher. Books were judged by content and how well they might do on the shelves of the bookstores. Sure, we wanted to get our non-fiction books from credible experts but we were also intrigued by new ideas, unorthodox styles and what might be considered more alternative, edgy, … Continue reading…

Variety is the Spice of Life…at least for this ghostwriter

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People often ask me what type of books I write. After responding with “non-fiction,” I’m usually hesitant to expand upon my answer. I decided along time ago that the best way to succeed as a writer, and especially, as a ghostwriter, is to be versatile and open to writing books on a wide range of subjects. After all, there are numerous experts who have valuable insights to share in their fields. I’ve worked with doctors, … Continue reading…

3 Lessons Learned (for a Ghostwriting Service)

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What ever happened to transparency? In an age where cyber threats, identity theft and fraud have spawned multimillion dollar security companies, one would think transparency would be high on the list of most businesses, especially those selling services on the web. And yet… While browsing the various competitive ghostwriting sites I was quite surprised by what I found: Sites with no transparency, unsubstantiated claims and some highly questionable content. As a result, I learned three … Continue reading…

Your Book, Your Way: A New Business

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I recently decided it was time to start my own ghostwriting business. Why not? I have been ghostwriting for years and, unlike some of the tri-state area ghostwriting groups, I pride myself on not being “elitist”. I simply enjoy working with real people and real businesses to bring their thoughts and ideas to fruition. So, with that in mind, I am in the throws of launching Your Book, Your Way, a ghostwriting service for book … Continue reading…