I was recently discussing the latest edition of a theater book, which I had worked on, with an indexer/fact checker. We were double checking titles such as Book of Mormon vs. The Book of Moron, and reviewing which of several shows mentioned won Tony Awards. Most authors, and ghostwriters, appreciate editors, fact checkers and proofreaders, who help us get it right. And yes, most authors out there still want to get it right. Today, however, … Continue reading…
Talking with Content Marketing guru Joe Pulizzi Ironically, in an age of trying to grab attention in 10 seconds or less, content marketing is making its mark largely due to the determination of people like Joe Pulizzi who heads up the Content Marketing Institute. Pulizzi started working in media at the time so many of us jumped into the dot.com bubble with great expectations. He saw the growing disconnect between traditional advertising and having a … Continue reading…
When I speak in front of groups, I discuss what it takes to write a book and get it published. I talk about outlines, chapters, edits, rewrites, agents and all sorts of fun stuff. Then the audience asks questions which I try to answer and, in the end, people seem very happy with some insights into the book writing and publishing process. Yet even with their new insights, only a small few of the people … Continue reading…
“I’m writing a book. I’ve got the page numbers done.” Steven Wright Having written nearly a dozen books for Entrepreneur Media and at least a dozen articles for their website, entrepreneur.com, I have officially made the transition from humor writer in the 1990s to business writer today. But it’s more than replacing a few punch lines with business-speak. While I enjoyed writing humor books and material for radio and TV, I now find that I … Continue reading…