There are two things people are always saying they’d love to do; open a restaurant and write a book. Of course, if they’re in the culinary field they can do both. The closest I came to learning about opening a restaurant was writing a book on how to get started with your own food truck. However, I do know quite a bit about writing a book and the excited feeling of getting published. When my … Continue reading…
Talking with Content Marketing guru Joe Pulizzi Ironically, in an age of trying to grab attention in 10 seconds or less, content marketing is making its mark largely due to the determination of people like Joe Pulizzi who heads up the Content Marketing Institute. Pulizzi started working in media at the time so many of us jumped into the dot.com bubble with great expectations. He saw the growing disconnect between traditional advertising and having a … Continue reading…
According to a Gallup poll, 40% of people are afraid of public speaking, or have Glossophobia, as it’s called. I’m sure you’ll also find a large percentage of people who aren’t afraid, but simply don’t feel confident in their speaking abilities. Then there are those of us who love public speaking. First, I should dispel the myth that you need to be an extrovert to get up and speak publically. I was never particularly outgoing … Continue reading…
When I speak in front of groups, I discuss what it takes to write a book and get it published. I talk about outlines, chapters, edits, rewrites, agents and all sorts of fun stuff. Then the audience asks questions which I try to answer and, in the end, people seem very happy with some insights into the book writing and publishing process. Yet even with their new insights, only a small few of the people … Continue reading…
I’m not going to bore you with statistics, but suffice to say, marketing can turn your business around. It’s been proven time and time again by companies large and small that getting their name, their brand and their story in front of their demographic audience is a big boost for business. One author whose ebook had sold a few hundred copies decided to sell it at half price on Groupon. In just a few days, … Continue reading…
“I’m writing a book. I’ve got the page numbers done.” Steven Wright Having written nearly a dozen books for Entrepreneur Media and at least a dozen articles for their website, entrepreneur.com, I have officially made the transition from humor writer in the 1990s to business writer today. But it’s more than replacing a few punch lines with business-speak. While I enjoyed writing humor books and material for radio and TV, I now find that I … Continue reading…
